Today I attended a conference at the national Sears HQ in Toronto with two co-workers and my boss. The day’s events consisted of several presentations made by representatives from major manufacturers such as Sony, Panasonic, Sharp, and Monster Cable. Because I’m not a (real) journalist (yet) and this was not a press conference, I could not conduct a proper interview with the representatives from Sony. Why would I want to do that? To see the looks on their proud faces when I confronted them with difficult facts, of course. Also, however unlikely this was, I hoped I’d get some insider information which I’d later spread via this blog to attain fame and glory. It did not turn out like that, but my attempt to challenge them didn’t exactly fall flat on its face. Intrigued?
All recording was prohibited for the duration of the meeting, but here, pulled from my memory and a smattering of hastily-taken notes, is a fairly accurate transcript of the brief interview:
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Dave: I have a question regarding the PS3. For the record, my store doesn’t carry them yet, but in view of the fact that we got some Nintendo Wiis in last night, it seems likely that we’ll be carrying PS3s in the near future. Now, if I had to sell somebody a PS3 today, I don’t think I could do it. Personally, I’m more sold on the 360 for a few reasons: the big one being that it’s got all the exclusive titles. The PS3 is obviously lacking exclusive titles and big names, (with the exception of Metal Gear Solid 4) and that’s a huge issue for most people. So, if a savvy costumer came to you with this argument, what selling points would you hit them with, aside from the PS3’s slight graphical advantage and its Blu-ray capability? Is there something good coming up that I don’t know about?
Rebecca Grant, Sony Retail Support Specialist: (Coughs.) That’s a good question, really, and to be honest with you, my associates and I aren’t really equipped with the kind of product knowledge to give you a full answer. We’re more specialized in TVs, home theatre, that sort of thing. Playstation is really more of a unit all on their own. But yeah, if you find that you are going to be selling PS3s then I would definitely look into that more if I were you. (nods encouragingly) But our understanding – Sony’s general perspective – is not looking at the PS3 so much as a pure gaming machine, but as an overall entertainment system with Blu-ray capability and so on. So as far as selling them to people I’d go with that selling point, highlighting those kinds of features is probably your best angle. As far as the other details go, I’m sorry, but there’s really not much we can tell you because it’s just not really our area. Ok?
Sony Employee ‘B’, (real name withheld): Actually I can answer some of those questions, I’ll talk to you after.
‘B’, (privately): Yeah, man, I’m gonna be honest with you: I own both systems, the PS3 and the 360, and I love them both. They’re both great consoles. And it’s true what she said about the Blu-ray capability being a really nice feature – with the big hard drive in the Playstation’s gut the whole thing makes for a really nice little media centre. Plus there’s the compatibility with the PSP, which is also a really nice feature that just makes everything feel more connected and mobile. Know what I mean?
Dave: Yeah, you create perks for owning multiple Sony products.
‘B’: Haha, yeah. And like you said, the one thing that is lacking is decent software support. It’s an issue we’re aware of and, you know, we’re working on it and doing everything we can.
Dave: Right. Yeah.
‘B’: That clear things up?
Dave: Absolutely. Thanks.
‘B’: No problem. Take care.
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I’m still processing what I learned today, but my overall opinion of Sony, the most obnoxious group since the Sophists of ancient Greece, might be due for a change. I live in my world, and today I got to play briefly in theirs.


